Develop Proven Strategies When Marketing to the Federal Government
Marketing to the federal government is one of the toughest hurdles to overcome. Small businesses and large DOD contractors spending thousands (and sometimes millions) marketing to the federal government. Yet sometimes the results often question the methodologies used. At Watson & Associates, LLC, our consultants and lawyers have compiled workshops and classes based on over 30 years of federal government contracting experience to help businesses to overcome these hurdles. Our team heads, who were former small business executives and federal contracting officers have put together proven strategies and best practices and complied them into our government marketing workshops.
Marketing to the Federal Government Course Overview
We show CEOs and top executives how to better target their marketing dollars based upon proven data.
- Overview of congressional mandates to federal agencies
- Learn to stop wasting marketing dollars but effectively find agencies that buy
- Understanding the roles of procurement officials
- Learning the difference between commercial and federal marketing
- Creating effective capability statements
- Finding upcoming projects before your competitors
- Effectively planning and preparing for future ventures
- Performing capability briefings to contracting officials
- Marketing under the GSA program
- Effectively marketing your 8(a) certification
- Strengthening your marketing skills by using teaming partners
- The Dos and Don’ts of working with the federal government
- Develop proven marketing strategies that work
- Network with other businesses
- Catered Lunch Provided
Who Should Attend Our Government Marketing Training Classes?
Corporate executives that are having a tough time marketing to the federal government should take advantage of our wealth of knowledge and expertise. It is proven that government marketing is not the same as commercial marketing. Other staff members that should attend our government marketing workshops include:
- Small business liaisons
- In-house business development specialists
- Vice Presidents
- Regional marketing managers
Government Marketing Registration Details
June 17, 2016
Times: 8:00 am – 4:00 pm Max 2 registrants per company.
For more information about our seminars for marketing to the federal government, contact Watson & Associates today or call 1-866-601-5518. Disclaimer: Watson & Associates, LLC reserves the right to cancel classes with minimum participation (20 registered attendees). Please make travel plans that are flexible. We will not be responsible for the cancellation of travel costs.